Marks & Spencer Money Values Loyalty
Monday, September 27th, 2010New research from the Marks & Spencer money shop, known as M&S Money, shows that most of the UK public are very brand loyal.
The money shop cites new research which shows that once shops and businesses have gathered the trust of the shopping public, they tend to stay loyal and return again and again. Some can remain loyal for over 20 years. Whether this be a food brand, a particular shop chain, or a certain doctor or butcher, people keep going back so long as the trust remains.
So why do people stay so long with their favourite professionals or businesses? Most cite customer service as their main criteria for establishing a positive relationship; good customer service apparently keeps people coming back for more. The research done by Marks & Spencer revealed that six out of 10 people claimed customer service as their main reason for staying faithful.
When it comes to doctors, the British are fiercely loyal if they have a good relationship with their GP. The survey indicated that on average the British keep their doctors for 13 years, with a further 10 million returning to visit the same doctor for 25 years. Favourite and trusted hairdressers are coveted by British women, 1.3 million of whom stick with the same hairdresser for over 20 years.
Banks will be pleased to hear that once a customer is loyal, they will be equally as long-staying with the bank of their choice. Men on average stay with their main bank for 14 years, with women staying on for an extra 12 months with an average of 15 years.
"Consumers will evidently stick with businesses and people who deliver great service and look after their customers. Most people can name someone they trust completely, whether cutting their hair, managing their money, decorating their house or fixing their car. People clearly feel strongly about good customer service, reliability and trustworthiness as these are reasons why they stay loyal for so long,” says Colin Kersley, chief executive of Marks & Spencer Money.
So what of the customers of the brand that instigated this research? How faithful are the Marks & Spencer customers?
“After 25 years in business, M&S Money has stood the test of time and we know how important it is to continue earning the loyalty of our customers. While the average relationship lasts nearly nine years, our own M&S Money customers have remained loyal to us for an average of 17 years.”
This established money shop is one of the many businesses and professionals, once they have proved their worth to their customer, will enjoy loyalty for many years to come.
Guest Article by Neil Camp






My name is Alan Potts and I'm the Editor of the BUYability web site and Managing Director of BUYability Limited. You can connect with me or keep up to date with new posts on this blog via the following social media sites: 








