RSA, the world’s leading insurance company which currently has an audacious £5 billion cash bid out for part of the Aviva Group, has launched a new car insurance product.

The package is called RSA echoice Car Insurance and it has been launched for online users only. RSA are promoting it as a new pick and mix product which will allow online users to get flexibility and control with their policy, tailoring their agreement to meet their exact needs.

RSA customers will have the ability to build their own policy, starting from a basic level and then picking combinations from around ten cover options which might include vehicle breakdown, legal assistance, emergency assistance and legal care. What’s more, that options can be added throughout the life of the policy.

Head of car insurance at RSA, Keith Maxwell, said:
“RSA echoice is all about empowering the customer to take complete control of their insurance. Our customers want to be able to pick and mix their covers, rather than buying an ‘off-the-shelf’ package as traditionally provided by insurers. RSA echoice not only enables them to do this but also helps ensure that customers will only ever pay for the cover they want and need.”

The concept behind the RSA car insurance scheme echoice is to give power to the consumer. They will be able to self-administer their own policy, without having to telephone call centres to organise the various options. And a consumer can make the changes they require on a 24-hour basis, via their own computer.

The ability of the consumer to self-administer their policy, means that central costs to RSA can be kept down and therefore people’s premiums can also be kept low.

The new car insurance scheme will be available at the RSA website, as well as leading comparison websites.

Guest Article by Neil Camp