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Tuesday 7th February 2012

Car Insurance Company Says Beware of Summer Girls

Published: Friday, July 30th, 2010

A well known car insurance company has said that men are more likely to have a crash in the summer than woman.

Sheilas’ Wheels, which offers car insurance for woman, says that of the men they questioned, nearly one third said that they could not keep their eyes on the road if they spotted women wearing revealing summer clothes.

The research, which surveyed 1,300 men and women, revealed that in the months of June, July and August, men made nearly 20% more claims than women.

But it wasn’t just scantily clad women that worried the nation’s male drivers. They also get worked UP about the heat. One in five of the men questioned said that they became more aggressive as it got hotter.

A quarter of the men admitted that they had suffered at least one crash in the summer months in the last five years, whereas only 17% of the women questioned said they has suffered a similar summertime accident.

Sheilas’ Wheels spokeswoman Jacky Brown said:
“In the age of air conditioning, you might expect all drivers to be equally chilled out in summer, but men are significantly more likely than women to claim. We urge all motorists to keep their eyes on the road regardless of distractions.”

Well said and Donna Dawson, a behavioural psychologist, added:
“Research shows men are far more easily distracted behind the wheel than women. Distractions such as billboards or an attractive woman walking down the street can quickly take their attention away from driving. Testosterone also plays a part as it makes men more prone to aggression, especially when frustrated by a confined space such as a car – and men are quicker than women to expose such irritability in hot weather.”

The research points out that not a lot has changed since 1994 when the famous ‘Hello Boys’ posters featuring supermodel Eva Herzigova caused a number of distracted drivers to have crashes.

Guest Article by Neil Camp

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Alan PottsMy name is Alan Potts and I'm the Editor of the BUYability web site and Managing Director of BUYability Limited. You can connect with me or keep up to date with new posts on this blog via the following social media sites:

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