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Sunday 1st August 2010

Abbey to Santander

Abbey is in the process of rebranding all of its credit cards. Out will go the name Abbey and in comes the name Santander.

Abbey customers are being informed of the change by letter and also being told that the terms and conditions of their credit cards will remain the same.

Observers see this as further evidence that Santander, which owns Abbey, will gradually replace all the previous branding and corporate identity over the coming years.

To mark the changeover, Santander allowed their credit card holders to use their plastic free of fees when abroad in June and July. Although existing Zero card holders already have such a deal in place.

Guest Article by Neil Camp

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